Privacy Policy

Last Updated: January 14, 2026

1. Introduction

Royal Freight Advisory ("we", "us", "our") operates royal-freight-advisory.com and provides operational analytics services for freight and logistics companies. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our services, or otherwise interact with us.

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Services.

2. Information We Collect

2.1 Personal Information

We collect Personal Information that you voluntarily provide when you:

  • Fill out contact forms or request consultations
  • Purchase analytics services through Shopify checkout
  • Subscribe to newsletters or updates
  • Communicate with us via email, phone, or website chat

This may include:

  • Name and company name
  • Email address and phone number
  • Billing information (processed by Shopify)
  • Service requirements and business details

2.2 Operational Data (Business Clients)

When providing analytics services, we process your business operational data including:

  • Route, port, and lane information
  • Freight performance metrics (OTD, dwell time, utilization)
  • TMS and carrier data feeds
  • Service level agreement (SLA) details

This data is never used for purposes beyond fulfilling your analytics contract.

2.3 Automatic Collection

We automatically collect certain information when you visit our website:

  • IP address and browser information
  • Device type and operating system
  • Pages visited and time spent
  • Referral sources

3. How We Use Your Information

We use your information to:

  • Provide and improve our freight analytics services
  • Process payments and service orders via Shopify
  • Communicate about your analytics projects and deliverables
  • Respond to inquiries and provide support
  • Send service updates and important notices
  • Analyze website usage to improve user experience
  • Comply with legal obligations and protect our rights

4. Information Sharing

We never sell your personal information. We only share information with:

  • Shopify Payments - for processing transactions
  • Analytics providers (Google Analytics) - anonymized data only
  • Service subcontractors under strict confidentiality (data processors only)
  • Law enforcement when required by law

All third parties are contractually obligated to protect your data and use it only for specified purposes.

5. Data Security

We implement reasonable security measures including:

  • SSL encryption for all data transmission
  • Secure Shopify hosting infrastructure
  • Access controls and employee training
  • Regular security audits and updates

While no online transmission is 100% secure, we strive to protect your information using industry-standard practices.

6. International Data Transfers

Your information may be processed in the United States where our servers and service providers are located. We ensure appropriate safeguards for international transfers including:

  • Standard Contractual Clauses (EU-US)
  • Service provider security agreements
  • Compliance with applicable data protection laws

7. Your Rights

Depending on your location, you may have the following rights:

  • Access - Request a copy of your personal data
  • Correction - Update inaccurate information
  • Deletion - Request removal (subject to legal obligations)
  • Objection - Object to certain processing
  • Portability - Receive data in machine-readable format

To exercise these rights, contact us at connect@royal-freight-advisory.com.

8. Data Retention

We retain your information for as long as necessary to:

  • Fulfill your service contracts
  • Comply with accounting and tax laws (7 years minimum)
  • Resolve disputes or legal claims
  • Enforce our Terms of Service

After these periods, we securely delete or anonymize your data.

9. Children's Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with the updated "Last Updated" date. Continued use of our Services constitutes acceptance of changes.

11. Contact Information

For privacy questions or to exercise your rights:

Royal Freight Advisory

1051 Newtown Pike, Lexington, KY 40511

Email: connect@royal-freight-advisory.com

Phone: +1 364 900 1279

12. Shopify Integration

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services. Your data may be stored through Shopify's data storage, databases, and general Shopify applications.

They store your data on secure servers behind a sophisticated network of firewalls and encryptions. For more information, please refer to Shopify's Privacy Policy.